I began by creating color swatches that represent the brand’s name and values. Then, we added line art illustrations that complement the brand name and logo.
The client was thrilled with the final result, which was achieved through our diligent process from research to sketching and illustrating.
We began by creating color swatches that represent the brand’s name and values. Then, we added line art illustrations that complement the brand name and logo.
The client was thrilled with the final result, which was achieved through our diligent process from research to sketching and illustrating.
The previous website was a single-page site with a dark black theme, which made it difficult for the website to stand out. Therefore, we needed to start from scratch, developing a brand guideline for both the website and the overall brand.
There was insufficient content to make the site impactful and distinguish it from the competition.
We replaced the dark black theme with greyscale images, incorporating green as the primary highlight color across 60% of the design.
Green was chosen for the branding because it symbolizes growth, balance, and renewal—qualities perfectly aligned with personal and professional development.
